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Practical guide to start your e-shop
Many thought starting an online business is easy and low cost. While there may be some truth in it, it’s not an easy job too. It involves quite a lot of marketing efforts and complicated with a number of logistics issues. E-commerce is the second most popular business that newly arrived Hongkongers are thinking to start, just after the food & beverage businesses in the UK. As a result, the Hong Kong Business Hub would like to introduce a course for those who are new to the e-commerce world.
With the funding from the UK Government’s Hong Kong BN(O) Welcome Programme Regional VCSE Grant Scheme, Hong Kong Business Hub is excited to launch the “Practical guide to start your e-shop” course, a hands-on course to guide you to start your own e-shop in the UK.
Who is this course for?
This course is designed for BN(O) status holders who are new to the e-commerce world but have a good idea what you want to sell online. You don’t have to have an existing company but ideally, you are planning to register as a sole trader or a company in the next 6 months. Those who live or will have their business registered in Greater London and North West England enjoy priority registration.
To proof your immigration status, we will need you to provide your date of birth and share code when submitting the application. You can get the share code via below link:
This course focuses on how to start, launch and market an e-shop in the UK. This will cover an overview of e-commerce, the key players and trends in 2023. Students will be guided to start an e-shop of their own and build the shop in a few lessons. Following this, we will discuss how to launch the shop and promote the business and products. Placing advertisements is a crucial way to reach out to your target customers. The course will discuss this in details and you will receive a small advertising budget to try out your own ad. campaign and learn how to analyse the results. Last but not least, we will discuss the logistic arrangements of importing products and fulfilling orders. This will be a mix of online lectures and interactive workshops.
23 February 2023 – 30 March 2023
Online classes & Workshop
£50 (10% off for HKBH members)
Class duration: 1 - 1.5hours/lesson
23 Feb, 23 (Thu) 6 p.m.
What is e-commerce?
Overview of e-commerce value chain
What are some of the key players (Amazon, Facebook, eBay)
What do successful e-commerce businesses look like & what makes them successful?
Observations, 2023 trends, and areas of consideration
16 Mar, 23 (Thu) 6 p.m.
Logistics: views from logistics company and clients
Sharing on import procedures & customs clearance in the UK
The best way to ship & how to choose a shipping company?
What to do with storage?
How to handle fulfilment?
Policies on “distance selling” in the UK
How to deal with warehousing
2 Mar, 23 (Thu) 6 p.m.
How to build an e-shop using e-commerce platforms (part 1) – branding
Overview of e-commerce platforms
Decide your brand DNA
Choose a theme
Find out the key words for your brand
Who are your target customers
Set up domain, payment, shipping and billing systems
Exercise: register a free account and choose a theme
23 Mar, 23 (Thu) 6p.m./
25 Mar, 23 (Sat) 11a.m.
Launching the e-shop, promotion and advertising
Tips on paid advertisements, targeting, and allocating ad budgets
Tips on images and videos
Brief idea of SEO
Setting up your campaign on Facebook/google ads
Exercise: You will be given a small budget to set your ad. profile
9 Mar, 23 (Thu) 6pm
How to build an e-shop using e-commerce platform (part 2) - products and marketing
Add your products
Add sales channels
Marketing tools in the e-commerce platforms
Reporting in the e-commerce platform
30 Mar, 23 (Thu) 6 p.m.
Analysis of ad. campaign results
How to analysis the ads. results
Common metrics used
How to test and improve ads performance
What will you achieve?
By the end of the course, you’ll be able to…
✓ Understand the steps of starting an e-shop in an e-commerce platform
✓ Learn how to promote your business in different channels
✓ Get an understanding on the logistics and fulfilment of an online business in the UK
✓ Get an overview of e-commerce and the trends in 2023
✓ Receive a certificate of completion if you have attend at least 80% of the course
Who will you learn with?
Hinz Pak is a UK / HK based multi disciplinary designer, specialising in UXUI & communications design. He was the co-founder and creative partner of Jou Sun (2014-2022), an online groceries start-up in Hong Kong started in 2015. He has also cofounded eSportsOMG (esportsomg.com), an O2O gaming chair company currently running in Hong Kong.
His design works have been granted several design awards including Red Dot Award: Communication Design, The One Show Design Award and HKDA Global Design Award, Design for Asia Awards, Design for Society in International Design Awards, etc.
Steven is a Business Executive for Amazon Web Services (AWS), leading their Artificial Intelligence & Machine Learning business for the UK & Ireland region. He spent many years helping global e-commerce brands focus on their growth, acquisition, and customer retention strategies, including Deckers (parent company of UGG), Uber, Depop, and Deliveroo. He will spend time with us to share his latest observation & trends in the e-commerce space.
Jack, Oriental Tea Box
Owner of a few online businesses. Oriental Tea Box started in the UK in 2020, entering the market step by step.
Gary graduated with a degree of Computer Engineering from The University of Hong Kong. He is the owner of Buyship, a global courier company focus on e-commerce logistic. He has solid experiences in e-commerce software development with deep understanding of different e-commerce platforms, for example SHOPLINE, Shopify, WooCommerce, etc.
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